Recent Projects
Investual
The effects of multisensory INVESTment experiences on decision making in virtUAL reality.
Gameth
The GAMETH project empirically investigates how gamification can be employed towards sustainable ends with ethical means.
Meet Our Team
Welcome to Virtumer Group, a pioneering hub at the forefront of exploring the dynamic intersection of Virtual Reality (VR), Augmented Reality (AR), Extended Reality (XR), Metaverse, and consumer behavior. Our dedicated team of researchers is committed to unraveling the complexities of these immersive technologies and their profound impact on consumer decision-making.
Recent Publications
Explore our latest contributions to cutting-edge research in the area of extended reality and beyond.
